기사 (2,062건)

In some important respects, the media is unique. Unlike other industries, the media deals in ideas, information, and culture. They inform and entertain people, influencing how people understand themselves and the world, as well as how they spend their leisure time. Because they play such significant political and cultural roles, the media hold a unique position in democratic societies that value free and creative expression, independent thought, and diverse perspectives.The multibillion-dollar media industry has been changing very rapidly as media conglomerates grow in size and scope, expanding their reach across the globe. As a result, media are fully integrated into people’s everyday lives, reaching virtually everyone in industrialized societies and arguably commanding more public attention than any other single institution. While numerous media groups are disappearing, some media groups are thriving and have gained even more power and influence in the world. Now, the Sookmyung Times is going to find out how to the global media has thrived. According to a survey researched by Media Future Innovation, the most influential media company is CNN (Cable News Network) among the global media groups. It influences people throughout the world broadcasts 37 branches in the U.S. and also throughout Asia, Europe, and Australia. It has broadcast all the important events over the last 30 years such as the destroying of the Berlin Wall, Tiananmen square situation, and Terrorism, and thought about the role of CNN in international politics. How did they grow up to global and powerful media? When CNN started to broadcast in 1980, with just one channel, 25 staff members offered news for just about 1.7 million families but now, this company provides news to 250 million families and has 16 networks. If one watches ‘CNN International’, which are the main channel, two networks and five local channels manage two hundred nations and five continents. Robert Edward Turner Ⅲ, in 1970 bought a small broadcasting TV station which was in Atlanta and on the basis of this station, he developed broadcasting TV station, TBS (Turner Broadcasting System). In the first stage, CNN had to supply a lot of money, $70 million, to keep the running news channel. However, he made the channel ‘CNN Headline News’ in 1981 overcoming adversity. In 1985, as CNN and CNN Headline News were united with the name, ‘CNN International’, it went into international broadcasting. At that time, CNN had the key to success for the media. The slogan is the fastest news and objectivity. According to the Wall-Streeter on April, 4, 2003, “Now, people who live in out of America are watching the news that have more global point of view about the war. ‘CNN International’ often presents the standpoint contrary to the policy of America. This is the reflection deal with world citizen’s feeling and other world’s viewpoint for America.” In 1986, it was only a media that broadcast the scene of the shuttle Challenger’s explosion on the spot. Through this, CNN raised the reputation and was known to the whole world when it carried live Gulf War which began on January, 1991. At that time, the former president, George Bush disclosed that he could confirm the starting of international air strike through CNN. The value of the scene when CNN captured the flash in Baghdad was so priceless that it couldn’t be compared with anything else. CNN’s strong point is the great ability of interviewing. Whenever an accident occurs, CNN can interview other world leaders or proper specialists timely with rapid broadcasting. For having this ability, about a million people enrolled in a directory where CNN managed specialists and leaders and 25,000 people are replying for the interview program or sudden news updates. Actually, Chris Cramer, CNN International network’s president said, “CNN should preach variously. We think the consistency of the editing is very important, and we try to convey deep, fair, accurate and impartial news. This is our basic duty. However as large as we are, regardless of having lots of networks and websites, such a basic duty is CNN’s true nature. “For they strive to be objective and rapid, and this group is acknowledged as a trustful and global media by people although it came into possession of non-government, Time Warner. In the world, among the newspapers related to economics, FINANCIAL TIMES is well known to people. It is one of three global newspapers. The Media group, Pearson possesses FINANCIAL TIMES but it respects independent editorial rights in news broadcasting and reporting. That’s why it has authority between numerous newspapers. This newspaper secured international readers. FINANCIAL TIMES insisted that it was read in Russia, China, and East Asia, and Financial News issued a European newspaper in Paris in 1907. On October 1, 1945, the consolidated new newspaper (Financial Times and Financial News) came to the world. The newspaper’s effort to reach internationally also helped to broaden and expand the newspaper itself. It deals not only with financial reports but diverse events which people are interested in. It started to advertise with the slogan 'Do you think we deal with only economics?' in 1999. It said that people want to know about the result of the soccer game between Manchester United and Real Madrid in the case of talking with their customers or higher officers. FINANCIAL TIMES said if they don't provide these kinds of information to people, people will feel uncomfortable because of having to read another newspaper again. How do they make a brand? The core is the article's contents, that is to say, the superior report based on variety and uprightness. Also, in the aspect of the faith, FINANCIAL TIMES holds the second rank, following by BBC. While the global newspaper such a FINANCIAL TIMES deals with diverse contents, not only economic facts, they also have trust. In Europe or U.S., one of the reason media owned by nongovernment can be impartial and keep balance is that there are diverse local newspapers in their society. In Oxford, the Oxford Times are released. Its popularity is so great that housewives go out of home to buy this. Canada also has lots of local newspapers. Canada’s newspapers consist of worldwide, city and local newspapers, and even local newspapers have the power of influence to rank next to New York Times. There are some characteristics to have global power in comparison with the media of Korea and U.S.. One of the characteristics is structure of newspaper. In Korea, the national newspaper occupies 90 percent. In that figures, three main newspapers, Choson, Jongang, and Dong-a occupy 70 percent. However, only 6 percent is the ratio of national newspapers in the U.S.. The leading newspapers cannot compare with that of Korea, too. New York Times and Washington Post occupy only 3.5 percent in the media market. Who occupies the remaining percent? That is local newspapers. These miscellaneous local newspapers help huge media not to be biased and people get diverse standpoints of report. In addition, the characteristic of U.S. media is they recognize they are individual enterprise pursuing benefits. According to the professor of Soonchunhyang University, Jang Ho sun said, “As they are an individual company, they are independent from public institution’ support and advertising. So to increase competitive power among numerous local newspapers, they strive to offer a variety of information.” The New York Times is an American traditional daily newspaper founded in 1851 and published in New York City. The largest metropolitan newspaper in the United States, "The Gray Lady"—named for its staid appearance and style—is regarded as a national newspaper of record. It was founded on September 18, 1851, by journalist and politician Henry Jarvis Raymond, the second chairman of the Republican National Committee, and former banker George Jones as the New-York Daily Times.On April, 1912 it reported on various angles the scene of sinking the Titanic at the risk of life so it elevated its authority, and showed special sense of broadcasting and accuracy in reporting World WarsⅠ and Ⅱ. There is the report that shows the New York Times thought accuracy and objectivity is important. Which media convey New York Time’s financial difficulty situation? The answer is that New York Times. On February 9, 2009 the news was printed having title ‘Resilient strategy for New York Times despite toll of a recession.’ This newspaper is owned New York Times. The news reported management circumstance with no addition and subtraction by using accurate sales figures. The reason they reported contents about their company is that they thought readers or people wonder the events which happened itself the global media group. As this, the New York Times showed they are objective and fair. Like Financial Times, having independent editorial rights, the New York Times’ owner and editorial office are divided so they can be objective about them. The global media to have competitiveness in media market displayed their own strategy of characteristics and they can thrive. To be a global media, there are some features which other groups can learn. The global media is try to convey the news to people, and thanks to them people can know what is happening in the world...

SOCIETY | Park Kim Haena | 2009-05-09 10:50

Special brand name, Kang HannahMost people have one or two jobs in their life, but here is the person who has diverse careers and jobs. She is a travel essay writer, reporter, columnist, model and a master of ceremonies (MC). The Sookmyung Times(SMT) met her who has special profile. Let’s feel her energy as a broadcaster and writer. SMT: In your profile, there is an award for being a global weather jockey. What led you to apply for it? KANG: I had already broadcasted since I was in the junior class, as opposed to previous weather jockeys. After retiring from the Sookdaeshinbo, I absented myself from school temporarily. At this time, I worked at the company Ticketlink for about one year as a regular job but soon, by the merest chance I started to broadcast. From then on, I broadcasted for a long time, and this became my regular work, so I decided to restart my life by throwing away everything I had. In fact, I passed the 5th and 6th weather jockey trials, but I couldn’t go to the interview. I thought, “If I win, how can I leave my current job?” However, the 7th contest was different. I had already prepared and thought “Yes, it’s time to start over and I can throw away my present life.” Then I planned another project, because other weather jockeys were going to Japan to learn broadcasting but I just started doing it. So when I began my activity as a weather jockey, I thought about writing books. SMT: In television and radio broadcasting, standing in front of a camera seems difficult and broadcasting requires some ability. What is it? Is there any skill which you developed?KANG: Looking back at my first broadcasting, I am ashamed of myself. However at that time, I might have had strong confidence. In the field of broadcasting, people can be divided into two cases. Some people determine to prepare for the announcer test and others, just enjoy hitting broadcasting like me. I am working in this field by experiencing various activities. Of course, I had to take a test related to broadcasting, but now I enjoy it because I really like it, so I think about showing the best of me for the public. When I was a student, my mind was just that of a student, but in a society, people aim for perfection in a society, so I really made an effort. For example, I strived for abdominal breathing, not speaking with a childlike voice and building an image of charisma and my own color. SMT: What is Kang Hannah’s final goal?KANG: About two months ago, I had a speech at Seoul National University. After publishing my book ‘Longing for Tokyo,’ some professors of Seoul University told me “You are a tremendous help to our students.” This question is linked to the contents of my last lecture. If I had majored in law, I might have prepared for law school or the law examination, and my final goal would be to be a lawyer or judge or public prosecutor. If I had entered a medical school, I might dream of becoming a doctor. As I see it, so long as it is not fixed, a dream is uncertainty. I am a person who acknowledges the uncertainty of dreams and starting to do something. Even if I make up my mind to become an MC, the decision is not made by myself because there is the chance that the circumstance may change and the name of the MC may disappear. Thus, making a high-quality brand called Kang Hannah is my final goal. If I create the brand ‘Kang Hannah,’ then, when I issue my books, more people will listen to and read my story than now. Creating the brand ‘Kang Hannah’ is the final goal in my life. SMT: You published the travel essay book ‘Longing for Tokyo,’ and you are working in radio broadcasting related to travel now. Do you like to travel and do you have any new travel plans? KANG: Recently, I have a fixed schedule so I usually only travel for two or three nights at a time. Going on holiday for several months was something I experienced in my early twenties, and now I like to return to places where I have been. I feel the deep atmosphere of the place rather than touring new places. I really like to travel and often take trips in Korea. My favorite place is Shinan-gun Jindo and among the islands in Tongyeong-si, Saryang-do. In addition, I love Sokcho and Jeju so most seasons I visit them.SMT: Are there any special ways to enjoy your travels as a travel writer? KANG: I carry a camera basically, but a digital single-lens reflex camera (DSLR) is too heavy to carry, so I love to bring a pocket camera, not a digital one. Without being aware and focusing, I want to take pictures I can have in my hands. I pack three pocket books. In the first one I write down the information about the place I plan to visit, in another I can record my thoughts and feelings while traveling, and in the third I write down my diary at night. In the second pocket book, I even write down the music which I hear in a car while driving along a coastal road. People can forget their memories easily if they do not record them. And also, I often draw pictures when I see wonderful or weird things.SMT: I think you are full of confidence and have a pride and conviction about things you do. I feel you work hard and do your best in everything. Please give some advice to Sookmyungians as a senior. KANG: I live hard and am happy, but your university life is the happiest. Society and people give a warm reception to you because you are students, so do what you want and can do when you are a student. If you want to achieve things, continue at least for a year because your mind that is braced by your self is very precious. Also, I want to stress that you are special and do not compare yourself with other people. We need to become splendid in our independent existence. Society looks for and wants special people...

ALUMNAE | Park Kim Haena | 2009-04-04 18:50