Before sleeping, do you watch videos on Youtube? You might have even seen a few videos talking about beauty tips. Today, lots of Youtubers upload beauty videos that provide tips on beautification. These Youtubers make you feel as if they are talking to you directly one-on-one as they explain the tips. One of today’s most followed Beauty Expert Youtubers is a Sookmyung Women’s University alumni going by the Youtube nickname of Yootrue. She is a graduate of Sookmyung Women’s University’s Department of Composition. Watching her videoclips, many people comment on how they feel so connected to her; she’s often praised as being like a real sister.
Working as a Beauty Youtuber and as a Vocals teacher must keep you busy. What is your typical week like?
Indeed, each week, I work on my Youtube channel and as a music vocals teacher. On my Youtube channel, I take on the alias of Yootrue. I made that name when I first started uploading onto Youtube. It comes from my name, Yoo Jinsil. Translated into English, Jinsil means true, so I put both parts together to come up with Yootrue. Each week, I spent umpteen hours editing my videos. I am rarely awake in the early mornings, but when I am and the morning is free, I turn on my camera and record something. I spend hours editing the videos I filmed after lunch. Days that I am not uploading video clips, I am engaged in vocal training with students. Yes, I’m very busy. You might laugh at this, but even when I need to travel, I spend my free time editing in the accommodation.
It’s quite a move from majoring in Composition to working mainly as a Youtuber. How did you start your career as a Youtuber?
I began filming and uploading videos on Youtube long before I graduated from university. I heard people could make a living by uploading beauty tip videos on Youtube. I was intrigued, and the idea of filming short videoclips attracted me. I had once created a short clip for a church and an introductory video for the Department of Composition’s ‘Sorijang’, the small Music Concert Hall at Sookmyung Women’s University. However, the only reason I choose Youtube as my platform was because at that time, I didn’t know of any other sites onto which I could upload videos. For my first beauty tip video clip upload, I used my lamp that I had all my student life and a mirrorless camera to shoot the film. I was hooked and posted a new video daily after that first one.
You have given a variety of beauty tips over the years. What kind of content do you prefer to discuss and what are you working on currently?
At the moment, I am running three different channels. The first is ‘Hilling Beauty’, which is my first and oldest beauty tip channel. Currently, it has about 250,000 followers. There I discuss three different subjects. The first is ‘Jonttock’, which when translated, literally means ‘really same’, and it deals with the makeup trends of several celebrities, and the second subject matter is ’Moroko’, where I discuss the use of cosmetics obtained from street shops. The third subject I talk about is ‘Roommate’ where I show viewers how to put on makeup from the comfort of room. My second channel, ‘On Air’, when I last checked, had about 52,000 followers. I created it for people who didn’t have access to my on-air broadcast on Africa TV. On that channel, I posted two videos, namely ‘No Cut Video’ and ‘Parineo’. In those videos, I reviewed foundation products that I used to cover my facial pimples. The last channel is ‘Yoo Blog’, which I just recently created. Though I just set up that channel, it already has about 50,000 followers. On ‘Yoo Blog’, I review cosmetic goods that I purchased. ‘Showhostrue’ on Yoo Blog is where I upload daily diary entries on a stream called ‘Every day True’ at 7:30p.m.
Is there any video you have filmed that remains closer to your heart than all others?
I remember one film I made while broadcasting on my On-air channel. As I discussed cosmetics, with viewers, while putting on makeup, I got a very interesting comment. One follower uploaded her personal problem of not being able to get pregnant after 4 years of trying. After reading her post, I suggested other viewers upload good wishes and messages of hope for her dream to come true. Surprisingly, I received a snail mail letter from the lady who had uploaded the comment onto my Youtube channel. In the letter she said that she was expecting her first child within the next 6 months. I will never forget this happening.
You will have surely encountered some negativity over the years. What is the difficult part about being a beauty tip Youtuber? And how do you work around those difficulties?
Many people have asked me this, but to be honest, I haven’t had any real hardships or heard any harsh comments. The hardest part for me is the long hours to film and edit the videos on my own, but as a Youtuber, this is something that we must do all on our own. In terms of comments left by people, most of them have been affectionate and others have given me positive feedback. Indeed, there are hurtful comments, but I do not let those hurt me personally. If I did, I wouldn’t be able to see all the positive words. I read the comments and try to determine why the person would feel that way. By stepping in their shoes, I work harder at advancing my filming and beauty tip skills. Although I sometimes feel timid because of my inadequacies, I take pleasure in the interaction I get to have with my Youtube viewers.
Is there any advice you would give to Sookmyungians who worry about their future?
Busily trying to keep up with the Joneses will only prevent you from knowing who it is you are and what it is you like. All people dream of a stable life but don’t forget that it is possible to live well from an unorthodox lifestyle as well. Don’t deny what you can do. Don’t conclude that you are tiny. The possibilities are endless. Be honest with yourself and unlock your potential. A lot of Sookmyungians proudly proclaim entering Sookmyung Women’s University was their dream in high school, but there are other Sookmyungians who are not so proud and in fact, did not want to enter Sookmyung Women’s University. Regardless, it is more important to find yourself while at university. I always end my Youtube videos with the following words: “You, I and everyone are precious!” So for my fellow pupils at Sookmyung Women’s University, believe in yourself. You are precious.
• Graduate of the Department of Composition in 2011
• Beauty & Make-up Youtuber