“Edgy Beauty Bosal (Female Buddhist), solve twisted destiny!” are the main words in the movie, ‘Chungdam Bosal (Sexy Bosal)’ which released in November last year. The movie’s heroine is a famous fortune-teller of Saju (Fate) and Tarot Cafe in Chungdamdong. Today, there are a lot of Saju and Tarot Caf?s in Korea. In the present, in front of one university in Sinchon, there are about 30 Saju and Tarot Cafes.
People search for psychology to understand themselves. Publication columnist, Jang Dongsuk analyzes about ‘psychology fever,’ “First, after crisis from IMF, people who are fed up with self-improvement fever find psychology books to obtain a sense of security and consolation. Second, in selfish modern society, people who feel difficultly in communication are helped by psychology books to get information about communicating with others. The third reason why psychology books are popular is the effect of Korean cultural specialty which wonders others’ thinking without exposing their mind.”
In Korea, popular psychology is prevalent all over the country. Popular psychology fever takes various forms, from multiplication of Saju and Tarot Cafes to psychology tests or books. Society suggests psychology.
Ninety-nine pop psychology books were published in 2009. There are about three books related with psychology among Youngpoong Books’ steady sellers, including What is 30 years? and Psychology Chocolate. 
Psychology tests Blood type, colors, a constellation, and gender comprise several of the criteria many types of psychology tests on the Internet use. According to market research company, , 64.6 percent of respondents answered that they had experienced fortune services. Over forty seven percent of them reported that they paid for the services. 
Blood type, colors, a constellation, and gender comprise several of the criteria many types of psychology tests on the Internet use. According to market research company, , 64.6 percent of respondents answered that they had experienced fortune services. Over forty seven percent of them reported that they paid for the services.
Blood type, colors, a constellation, and gender comprise several of the criteria many types of psychology tests on the Internet use. According to market research company, , 64.6 percent of respondents answered that they had experienced fortune services. Over forty seven percent of them reported that they paid for the services.
Blood type, colors, a constellation, and gender comprise several of the criteria many types of psychology tests on the Internet use. According to market research company, , 64.6 percent of respondents answered that they had experienced fortune services. Over forty seven percent of them reported that they paid for the services.
Blood type, colors, a constellation, and gender comprise several of the criteria many types of psychology tests on the Internet use. According to market research company, , 64.6 percent of respondents answered that they had experienced fortune services. Over forty seven percent of them reported that they paid for the services.
Psychology Marketing
Psychology is also used in marketing, for example, cosmetic brand Nature Republic has an event called ‘Fortune Cookie’which gives customers fortune cookies if they buy goods valued at ten thousand won or more. Customers read their fortunes in the fortune cookies and get presents. A cellphone Corby F of Samsung has ‘Today Fortune Icon’which tells today fortune when users open the folder at first. Samsung Mobile advertises Corby F with a way emphasizing this function to appeal consumers in teenage and twenties.
Psychology Therapy
In addition, recently, psychology is used in therapy. Lee Byungju (43) who owns ‘Neo Saju Tarot Cafe,’ said “the number of fortune-tellers who want to become psychology therapists or counselors are increasing. Real purpose is not giving answers but consolation through communication.” And on August last year, Gyeonggi Provincial Fire and Disaster Headquarters established Gyeonggi Disaster Psychology Support Center with Soon Chun Hyang University Hospital. This center’s purpose is to treat disaster victims. It means psychological therapy is widely used.
What Is the Point?
However, Department of Psychology Professor Kwak Kumju at Seoul National University said “Psychological knowledge is able to become medicine if people use it well, but it can also be poison if people don’t. Psychology tests on the Internet are so fragmentary to understand receivers’ clear character. It leads to a result which shuts out personal potentiality through wrong and weak psychology tests. Psychology is an infinite scientific study.” Today, people can attach psychology from various views in daily life. Psychology is changing to a lot of types in society, but the other side, study ‘psychology’ is so weakling. Actually, most people forget study ‘psychology’ and enjoy that without specific or serious understanding and thinking. Trying to understand oneself or others through pop psychology can be fascinating but one should be careful not to take it too seriously. Although society suggests psychology unconditionally, people can prevent upset stomachs when they choose psychology daintily.
