When you first enter university, you might see hundreds of advertisements looking for a person. The person should be active, passionate, but the most important thing is whether he is creative or not. Why these are flying here and there? Most of you think these companies, who the real owner of the advertisements, are operated with innovative and superb technology, but that’s not enough. What they really want to get is brilliant and sparkling idea. They spend no effort to discover new idea. In Korea, these concerns of companies do not end for just their own problem, it belong to who consider getting a position in the companies as their last goal, university student. However, what makes fun is that, the entire country has been shook by creativity, but it seems not the number of real creator increase. Why this contradictory phenomenon happened?
Already Standardized Course
From elementary school to high school, the period of forming a consciousness, we had been educated by already designed curriculums. These are too standardized to consider each student’s character. Moreover, when we reach the end of schooldays as high school senior, we cannot help throwing ourselves entirely into the college entrance exam. Through this schooldays, our way of thinking might be standardized as well. Considering these worries in recent, some classes, which help students develop creative power, is being made in school. However, these efforts do not seem effective. After entering university, students start out making themselves standard again. At lots of library around university town, there are some certificate books like TOEIC or computer skill which are always displayed on bestseller shelf. These certificates are considered as a basic qualification for entering a good company, so most of university students use too much time to get it. However they never give you the key of entering creative world.
Where is Creativity From?
In England, design education is understood as a fundamental topic, so the government designates design class as a compulsive education.1 Elementary and middle school students should participate in design class as much as any other classes. Moreover, high school students can get a chance to work at company which is related with art, design and advertisement. What this system really means is that every student is exposed to field of art, regardless what their major is. Also, in many advanced countries like the United States or Finland, schools are operating the STEAM (Science, Technology, Engineering, Art and Mathematics) education system.2 STEAM is a way of teaching to unite all subjects into one study. Through STEAM, students regard Science as Art and Technology as Art. They can learn that all studies are actually tied together, so it is possible to think freely over boundaries. These education systems are directly connected with power of creativity. That is because, these countries have swept the rank of the national design competitiveness over 10 years, and this ranking is interpreted how creative the nation is. In Korea, however, people are so accustomed to think effectiveness as the most, so they never learn about how to make something different and creative. At the same time society and companies demand more and more creative person along with change of world. It is so contradictive situation. So, what we can do? Do you think this all situation is out of your control? Whether or not, your passion to be creative will never die. Also, society around us will require more powerful creativity. Then, we need fix our way of thinking by broadening perspective. First of all, your interest encompasses wide range of studies. Art can be Mathematics, and Mathematics is Art. Your area of thinking never be limited how effective to get a good job. Open your eyes, and look at the lots of hints here and there. Do you ready to be creative?