Augmented Reality in the World1)Augmented Reality (AR) is advanced virtual reality technology that mimics the images in the real world by adding virtual images. However, this technique is different from what people already know as virtual reality or VR. The difference between the two technologies is

Let’s suppose you attend the first orientation of a new club. Strangers are sitting next you, and the only thing you know about them is that they are joining the same club. In time, you have time to introduce yourself to each other and provide details such as name, age, major, and so on. However, th

A journey always has a purpose, and this purpose varies from journey to journey such as taking a rest, eating delicious food, doing extreme sports, and so on. Have you ever contemplated going on a dark themed tour? Instead of a joyous activity, how about taking a historic tour in darkness? Although

Will Untact Marketing Lead to Untact Relationships?1)As the world welcomes in a new era called the “Fourth Industrial Revolution”, rapid change can be seen in all sectors and areas of society. One major change is the close-to-home change in local stores, restaurants, cafés, shopping malls, and schoo

Meaningless World Made by the Moo-Mean GenerationLet’s think about vacations. Most of our memories will be of traveling or enjoying a hobby with friends not staying at home. However, more and more people today are finding their own meaning in the meaningless things at home. Some people enjoy looking

People usually say, “There are lots of opportunies for university students to join various club activities and widen their views!” While it is true that there are plenty of clubs promoted on SNS and online communities, today, the number of more unique and various clubs are increasing. Have you ever

In 2017, lots of people took an interest in the culture of cost-effectiveness, and the trend spread rapidly through SNS such as Facebook and Instagram. As a result, people were easily exposed to feeds about cost-effective restaurants and gifts. It was so popular that cost-effectiveness became the to

Before dying, if you have the opportunity to relive one past memory, which one of the millions you have created over the years would you choose? “Wonderful Life”, which was re-released in January, makes people ponder this idea. In 2017, people lived a busy, hard, and routine lifestyle, but 2017 also

Do you enjoy watching television dramas? Maybe not all, but many of you have probably watched at least one television drama. However, the age of television drama watching is slowly fading. Korean nature, especially society’s lack of patience, is bringing about an end to family TV dates. Instead, web

The 21st century struggles to create a more comfortable world for humanity by making use of powerful scientific and technical innovation. Robotics has advanced tremendously and there are someone who claims robots are the link to human survival in this new era. Though the world is just at the start o

Most of you have likely heard of ‘chicken-beer’ combo, but have any of you heard of ‘book-beer’ combo? Customers can now order beer and munchies at bookstores! Independent bookstores have launched a new strategy that is surely to attract customers. During the day, customers purchase books at the sto

In the summer heat on July 2, three celebrities sat together in a small room. One of them was the interviewer and the other two were actors from the soon-to-be released film ‘Spider-Man: Homecoming’. After a short interview about the film, Eric Nam, a well-known singer in South Korea, who is also wo

On March 29th Samsung Electronics presented its latest smartphone Galaxy S8 in the U.S. market. It was met with favorable appraisal that could rival Apple’s latest product release which celebrates Apple’s 10th anniversary of the iPhone. Intense competition is expected this year in the smartphone mar

“The first gift of the new year is this Aladin mug. We promise to deliver better service and goods in the new year.” This was the Tweet from Aladin Book, welcoming the new year with a promise to its customers. Aladin Book is a well-known online bookstore. Its Tweet about goods was not referring to a

Last year, ‘Produce 101 Season 1 for Females’ was aired on television and 101 women fought their way up the ranks to the championship. Nationwide viewers, referred to as ‘National Producers’ called in their votes and in the end, the top 11 got to debut as a female idol group with the name ‘IOI’. The

All over the city are doll-grabbing crane game shops and coin-operated singing rooms. On your SNS news feeds, there are adverts for ‘7 Convenience Store Dishes – with recipes’, ‘7 Must-Have Items in Daiso’, and ‘7 Cost-Effective Travel Sites’. Compared to just 10 years ago, when people once va

So many words describe the 21st Century, from information and technology centric to digital age to era of innovation convergence to era of invention, but at the center of all of these terms, there exists one constant. It is ‘idea’. Everyone in the 21st century dreams of creating, seeks to find, or c

Korea was hit hard by another Avian Influence (AI) this winter. Avian influenza, usually called 'AI' or 'bird flu', is a viral infection in birds that can also infect humans and other animals. It is not the first time that such an infection has attacked the Korean Peninsula. In 2014, 14 million poul

The newly coined term in Korea, ‘Honsul Namnye’ embodies a sense of empathy for today’s youth because it reflects the reality of their culture. In other words, it puts into perspective the life of youth today, such as the increased number of young university students preparing for the public servant

Blizzard Entertainment introduced a new game named ‘Overwatch’ on May 24th, 2016. Many people said it would not be a hit in Korea since it costs 45,000 won to download and play. Typically, Koreans will play games that are free to download, which is the reason for the success of League of Legend (LOL