ON AIR, Everyday, Everywhere
ON AIR, Everyday, Everywhere
  • Kim Chung JinYong,Yi Sohn Joon
  • 승인 2012.05.04 00:29
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Every Sookmyungians once saw television installed everywhere in university campus.  Surely, we are all busy but during waiting elevator, eating food in cafeteria, or walking by, our eyes naturally head to the television broadcasting various programs.  Currently, there are 3 broadcasting station in Sookmyung Women’s University (SMU); Sookmyung Broadcasting System (SBS), SM-net, and Headline News Team.  Most of SMU students may only have a rough idea of these groups, so The Sookmyng Times (SMT) would like to introduce them in detail.



-Sookmyung Broadcasting System (SBS)
Celebrating SMU’s 100 years since the foundation day, SBS launched second branch office, keeping up with the digital changes of this era.  This new branch office in Seo-am is equipped with cutting-edge digital editing system and broadcasting equipment.  Currently, SBS is operated in Video Journalist System, which students directly participate in every step of broadcasting system, consisting of not only production and designing, but also, reporting, filming, editing, and the Internet telecasting.  This is the most efficient way of raising highly qualified and talented human resource which broadcasting market wants.  Programs produced in SBS are broadcasted through various media, for example, large electronic display board in university, the Internet, and IPTV.  Programs can be largely categorized in audio programs and video programs.  In the morning, there are 4 programs and they are broadcasted from 8:20 to 50, every Monday, Thursday, and Friday.  In the afternoon, there are 3 programs which mainly broadcasts music and they are broadcasted from 5 to 5:30.  Current member of SBS is consisted of 6 formal members and 7 probationary members.  Also, SBS hold 2 main events every year and they broadcast some dramas and invite famous singers.

SM-net is the first university Internet broadcasting system which was set up on May, 1999.  SM-net is run by students majoring in School of Communication & Media.  The contents of SM-net are consisted of programs which directly produced and planned programs and those made by School of Communication & Media students as their practical exercise in university course.  By spontaneously link SM-net and students’university curriculum, it gives students a chance to experience various media in their school years.  SM-net organized their program with diverse genres of video, in order to provide both interest and information at the same time.  This characteristic derives from the Internet’s nature which is more free and fresh than other media.  Also, SM-net tries to reflect university students’ own distinctive viewpoints and culture.  The member of SM-net is 6 and programs are organized with SM-news, drama, culture/current issue, IPTV and SM-radio.  In case of SM-news, they are updated every week.

-Headline News Team
Headline News Team is an affiliated agency of Sookmyung Visual Media Center which takes charge of in and out campus news and specialized in reporting news only.  Headline News Team handles not only news program but also various cultural programs.  Headline News Team is the first university group which produces English News program in Korea.  The overall working period is one year, and mostly students who aim professional journalist participate in this group.  There are lots of senior who is working in the media field.  Current programs are in-campus news, senior interview, and introduction of English expression.

The Bigger Picture
Do you still not get a grasp of how our school’s broadcasting system works?  Maybe you’ll get a clearer image by looking at the bigger picture.  Let’s see how our school’s broadcasting system is different from the broadcasting systems of other universities.  All of Sookmyung’s broadcasting systems are entirely student-oriented and it is the same for most of the other universities as well.  However, a major difference that we can point out is that most universities have a single united broadcasting system, while our school has three individual ones.  While it may seem as if the visual media center is less organized and incapable of uniting the three broadcasting systems, it is just the simple reason that each has its own unique area of broadcasting that separates it from the rest.  The Headline network reports news in English, a specialty and uniqueness of their own.  The SM-net system is separated from the rest by the fact that is connected and run by the School of Communication & Media.  Last but not least, the SBS network is the main broadcasting system of our school.  It may be baffling to those who don’t understand why there needs to be more than one broadcasting system, but there is a plus factor of our school’s media being skilled and professionalized in many different areas.  Most university broadcasting systems produce both audio and video broadcasts, our school included.  However, some universities are different.  The broadcasting system of Ewha University (EUBS) only broadcasts videos, and no audio programs.  In the case of Yonsei University (YBS) and Korea University (KUBS), they broadcast not only audio and video programs, but in addition to that they upload news articles at a regular basis.  Another difference is their frequency in broadcasting programs.  YBS and KUBS, for example, broadcast audio programs every week day from Monday to Friday, and broadcast video programs around 4~5 times each semester.  EUBS doesn’t broadcast audio programs, thus broadcasts less frequently.  However, their video programs are always right on the schedule, once every 2 weeks for their news report and once every three weeks for their documentary programs that they produce by themselves.  To take SBS as one of our representing broadcasting systems, they broadcast audio programs three days a week, Monday, Wednesday and Friday.  Their video programs are planned and produced all during the vacations, and are shown throughout the following semester.


Get the Word Out
No one can deny the hard, arduous work of the broadcasting system staff.  However, there is always room to improve, and here are some of the spots that should be checked in order to do so.  First of all, did you know that there is a 24 hour service on the Sookmyung Visual Media Center that allows us to watch the whole view inside our campus at a real-time broadcast?  Well, there is, but that’s the end to that, because there’s been a systematic error related to the service and there still is now.  The staff did not specify as to how long this problem has continued and what action is being taken place to solve it.  Also, the link between the audience and the broadcasting system is weak regarding easy open access to contact.  Most of their phones aren’t picked up, and the Headline network doesn’t even have a number or a website for the audience to visit.  The fact that students can’t understand the broadcasts right at the moment is another inconvenience.  Park Sae Hee, Department of English ’11, says “Whenever I use the elevator, I look at the IPTV screen, but never understand what they’re talking about.” The programs are produced at a minute-unit, but the problem is that a lot of the IPTVs are set up in elevators, where students stay for only a few seconds.  Nonetheless, the blame can’t all be taken by the broadcasting system.  The problem lies within us as well.  The utmost important problem to solve is the lack of communication between the audience and the broadcasting system.  Not a lot of students are interested in the broadcasting systems, let alone know much about them.  A shocking fact to be told is that all audio programs that the SBS produces are never broadcasted in the campus.  Executive Chief of SBS tells us,“Some people started to complain about the loudness of our broadcasts which was one of the reasons why our audio programs weren’t broadcasted anymore.  We tried lots of methods to publicize our productions, but never were they very successful.  Currently we are broadcasting our programs on Saycast, it’s the most that we can do.” The morning and evening audio broadcasts, which is a natural and obvious thing you can listen to in any other university campus, is absent on ours and is thus one of the probable reasons why we Sookmyungians don’t know much about the broadcasting systems.  Another reason why there isn’t much interaction with the broadcasting systems could the lack of publicity of the IPTV facilities in our school.  The sound of the TVs is too quiet to be heard, and hard to differentiate which programs are for what.

Broadening Broadcasting
SBS, SM-net, and Headline news are the broadcasting companies which represent SMU.  The characteristic that students are fully participating in every procedure of broadcasting has significant importance.  Despite all the good points, last but not least, there is a limit that communication between audience and broadcasting companies is not enough.  Kim, ’12 student of Culture & Tourism said, “I coincidently watched programs several times, since there are TVs all over the campus.  However, I couldn’t hear what the reporter is talking about and the TV in the student union building, it was behind a Ramen stand which hinders watching.” Broadcasting companies exist for audiences.  Broadcasting without audiences’ participation cannot be the ultimate goal.  Now, it is time to increase the communication and participation with the audience.

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