Should We Control the Fun?1)Consumers pursue consumption based on their tendencies, and companies establish marketing strategies considering these tendencies. And recently, distribution industries have released products that emphasize fun, which can be seen as catering to MZ generation's 'funsumer'

Beyond the Truth1)Broadcasting programs have a huge impact on people's lives. They deliver a lot of information and emotions to viewers and capitalize on the virtue of trust. However, that trust is constantly being tested in broadcasting circles. The recent case of TV Chosun's entertainment program

A New Trend on Social Media, Clubhouse1)Clubhouse, an audio social networking service, has become popular. Clubhouse is an SNS that was launched in April of last year by the U.S. startup AlphaExploration. Unique to Clubhouse is its communications by voice without texting, writing, photography, or vi

The Film Industry's Movement to Get Out of the Crisis1)On January 4, a notice was posted on the Cheongwadae's National Petition Board entitled "Please protect the film industry from collapsing due to COVID-19". The notice clearly showed the current precarious state of the film industry and it can be

Mulan, the Issue Maker1)The film , based on the original Disney animation , is embroiled in issues and controversies, both before and after its release. Mulan is a project that The Walt Disney Company focused on for a major work of the year. The film is set in China and is the story of

Autofiction Versus a Victim's Life1)Kim Bonggon, a LGBTQ writer, utilizes the queer narration by writing 'autofiction'. 'Autofiction' is a coined term from 'auto', meaning oneself in Greek etymology, and 'fiction'. On July 10, however, a female victim said she suffered damages from the novel Such a

Into the E-Sports World1)Where do countless spectators gather, scream, and cheer? It’s not a concert hall but at the league of E-sports. E-sports, which stands for electronic sports, refers to sports that are played through online video games. According to Article 2 No.1 of the E-Sports Promotion Ac

KBO's New Official Ball, Is It Okay?1)The number of home runs hit in the 720 Korean professional baseball league games in 2018 was 1756, which is the largest in Korean baseball history. In detail, five players hit more than 40 home runs, and 34 players had batting averages over 0.300, which is much

Augmented Reality in the World1)Augmented Reality (AR) is advanced virtual reality technology that mimics the images in the real world by adding virtual images. However, this technique is different from what people already know as virtual reality or VR. The difference between the two technologies is

Will Untact Marketing Lead to Untact Relationships?1)As the world welcomes in a new era called the “Fourth Industrial Revolution”, rapid change can be seen in all sectors and areas of society. One major change is the close-to-home change in local stores, restaurants, cafés, shopping malls, and schoo

The 21st century struggles to create a more comfortable world for humanity by making use of powerful scientific and technical innovation. Robotics has advanced tremendously and there are someone who claims robots are the link to human survival in this new era. Though the world is just at the start o

In the summer heat on July 2, three celebrities sat together in a small room. One of them was the interviewer and the other two were actors from the soon-to-be released film ‘Spider-Man: Homecoming’. After a short interview about the film, Eric Nam, a well-known singer in South Korea, who is also wo

On March 29th Samsung Electronics presented its latest smartphone Galaxy S8 in the U.S. market. It was met with favorable appraisal that could rival Apple’s latest product release which celebrates Apple’s 10th anniversary of the iPhone. Intense competition is expected this year in the smartphone mar

Last year, ‘Produce 101 Season 1 for Females’ was aired on television and 101 women fought their way up the ranks to the championship. Nationwide viewers, referred to as ‘National Producers’ called in their votes and in the end, the top 11 got to debut as a female idol group with the name ‘IOI’. The

Korea was hit hard by another Avian Influence (AI) this winter. Avian influenza, usually called 'AI' or 'bird flu', is a viral infection in birds that can also infect humans and other animals. It is not the first time that such an infection has attacked the Korean Peninsula. In 2014, 14 million poul

Blizzard Entertainment introduced a new game named ‘Overwatch’ on May 24th, 2016. Many people said it would not be a hit in Korea since it costs 45,000 won to download and play. Typically, Koreans will play games that are free to download, which is the reason for the success of League of Legend (LOL

On August 19th, Samsung Electronics introduced its latest product, the Galaxy Note S7. The phone was a hit even before its release into the market. People were advance ordering the product to ensure they would get one before the shops ran out. Galaxy Note S7 seemed great with its new water-proof and

On August 6th, the opening ceremony for the Olympics was held in Rio. In total, 206 nations joined the Olympic Games and 28 events were held. Korea won 9 gold medals, 3 silver medals, and 9 bronze medals. Results, however, are not the most important aspect of the Games. It is the mind of the athlete

Pokemon Go, the newest mobile game from Nintendo has caught the attention of people all over the world. The game was developed by Google-incubated start-up company Niantic Labs and funded by Nintendo and the Pokemon Company. It is an augmented reality smartphone game in which users catch and collect

SOUTH KOREAIncheon Asian Games Incheon Asian Games will be held 19th September to 4th October of this year. It is held every four years, and most Asian nations participate. Korea has hosted the Asian Games three times including this year in Incheon; it was held in Seoul in 1986 and in Busan in 2002.