The World Has Taken a New Turn with the Advent of Chat GPT1)Artificial intelligence (AI) is gradually developing rapidly beyond the limits of technology. Chat GPT (Generated Pre-trained Transformer) is attracting great attention around the world with its breakthrough performance. This is an AI chatb

Are You Watching Videos at Double Speed?1)Modern people's consumption patterns are different from the past. Rather than using a single brand and product for a long time, they tend to use what they want when they need it. This phenomenon is often seen as an example of liquid consumption. Liquid consu

A World Mired in Illusions1)In October, composer and rapper Don Spike was arrested and indicted by prosecutors on charges of taking methamphetamine, a highly addictive drug. There have been other cases of drug use in Korea, mainly in the entertainment industry and recently there has been a surge amo

The Autism Spectrum Disorder in Media1) is a Korean TV drama dealing with autism. As the highest rating for this drama is 17.5%, many viewers were interested in the disability in that drama. Through this drama, people can watch the behavior of characters who are living wi

Virtual Humans Are Made by Humans1)Virtual humans refer to a character who is not a real person but is created with computer graphics and voiced by artificial intelligence technology on the Internet. And recently, the world of virtual humans is expanding beyond the Internet. On July 1, 2021, insuran

I Want to Know Your Character1)The Myers-Briggs Type Indicator (MBTI) was originally developed due to the outbreak of World WarII. In 1944, women started to enter the industries previously dominated by male workers due to insufficient man power and increasing demands from the military industry. As a

Korean Content Spreading Around the World1)The Netflix drama has changed the landscape of the global drama market. The show, which was released around the world on September 17, has been a worldwide phenomenon, ranking first in all 83 countries where Netflix officially serviced. Followi

Webtoons The Tip of an Iceberg1)Webtoons have a global impact on media trends. According to the "2020 Cartoon Industry White Paper" of the Korea Creative Content Agency, the webtoon market is worth 7 trillion won, and when the value is converted into mobile content, the potential market reaches 100

Should We Control the Fun?1)Consumers pursue consumption based on their tendencies, and companies establish marketing strategies considering these tendencies. And recently, distribution industries have released products that emphasize fun, which can be seen as catering to MZ generation's 'funsumer'

Beyond the Truth1)Broadcasting programs have a huge impact on people's lives. They deliver a lot of information and emotions to viewers and capitalize on the virtue of trust. However, that trust is constantly being tested in broadcasting circles. The recent case of TV Chosun's entertainment program

A New Trend on Social Media, Clubhouse1)Clubhouse, an audio social networking service, has become popular. Clubhouse is an SNS that was launched in April of last year by the U.S. startup AlphaExploration. Unique to Clubhouse is its communications by voice without texting, writing, photography, or vi

The Film Industry's Movement to Get Out of the Crisis1)On January 4, a notice was posted on the Cheongwadae's National Petition Board entitled "Please protect the film industry from collapsing due to COVID-19". The notice clearly showed the current precarious state of the film industry and it can be

Mulan, the Issue Maker1)The film , based on the original Disney animation , is embroiled in issues and controversies, both before and after its release. Mulan is a project that The Walt Disney Company focused on for a major work of the year. The film is set in China and is the story of

Autofiction Versus a Victim's Life1)Kim Bonggon, a LGBTQ writer, utilizes the queer narration by writing 'autofiction'. 'Autofiction' is a coined term from 'auto', meaning oneself in Greek etymology, and 'fiction'. On July 10, however, a female victim said she suffered damages from the novel Such a

Into the E-Sports World1)Where do countless spectators gather, scream, and cheer? It’s not a concert hall but at the league of E-sports. E-sports, which stands for electronic sports, refers to sports that are played through online video games. According to Article 2 No.1 of the E-Sports Promotion Ac

KBO's New Official Ball, Is It Okay?1)The number of home runs hit in the 720 Korean professional baseball league games in 2018 was 1756, which is the largest in Korean baseball history. In detail, five players hit more than 40 home runs, and 34 players had batting averages over 0.300, which is much

Augmented Reality in the World1)Augmented Reality (AR) is advanced virtual reality technology that mimics the images in the real world by adding virtual images. However, this technique is different from what people already know as virtual reality or VR. The difference between the two technologies is

Will Untact Marketing Lead to Untact Relationships?1)As the world welcomes in a new era called the “Fourth Industrial Revolution”, rapid change can be seen in all sectors and areas of society. One major change is the close-to-home change in local stores, restaurants, cafés, shopping malls, and schoo

The 21st century struggles to create a more comfortable world for humanity by making use of powerful scientific and technical innovation. Robotics has advanced tremendously and there are someone who claims robots are the link to human survival in this new era. Though the world is just at the start o

In the summer heat on July 2, three celebrities sat together in a small room. One of them was the interviewer and the other two were actors from the soon-to-be released film ‘Spider-Man: Homecoming’. After a short interview about the film, Eric Nam, a well-known singer in South Korea, who is also wo